Okay, let’s talk about this whole “long game videos” thing I’ve been working on.
Getting Started
So, I was looking at all the stuff I was putting out there, you know, videos and whatnot. A lot of it felt like chasing the next hot thing. Upload something, it gets a quick burst, then poof, gone. Felt like I was constantly on a hamster wheel, always needing the next big hit. Honestly, it was getting tiring.
I started thinking, there’s gotta be a better way. What if I made stuff that people would actually find useful, like, months or even years down the line? Content that doesn’t just die after a week. That’s where this idea of playing the “long game” with videos came from.
The Actual Process – What I Did
First thing, I sat down and really thought about topics. Not just what’s trending right now, but stuff that people consistently look for in my area of interest. You know, the fundamentals, the how-tos that don’t change much over time, the deeper explanations.
- I made a list of these “evergreen” ideas.
- I focused on questions I get asked a lot, or problems that always seem to pop up for folks.
- I tried to think about what someone searching a year from now might type into a search bar.
Then came the making part. I decided not to go crazy with super flashy editing or chasing trends in presentation. The main goal was clarity. Get the information across clearly and directly. Keep it simple, basically. I spent more time making sure the core content was solid and easy to understand.
I filmed them, edited them myself, keeping things pretty straightforward. No fancy jump cuts every two seconds. Just solid, useful information. Then I started putting them out there, maybe one or two a week, consistently.
What Happened Next
Okay, so here’s the real part. Did they go viral overnight? Nope. Not at all. The initial views were… well, modest. Lower than some of my flashy, trendy videos sometimes. For a bit, I wondered if I was wasting my time.
But I stuck with it. Kept putting out these more foundational, long-game type videos. And slowly, something started to happen. Weeks, then months later, I noticed these videos weren’t dying off. They were still getting views. Not huge numbers each day, but a steady trickle. Consistency was key.
People were finding them through search, long after I’d uploaded them. They were leaving comments saying “Thanks, this really helped!” or “Exactly what I was looking for.” That felt good, way better than a quick, forgotten hit.
Over time, these “long game” videos built up a baseline of steady views for my channel. It felt more stable, less dependent on constantly catching lightning in a bottle. It wasn’t easier, mind you. Researching and making solid evergreen content takes effort. But it felt more sustainable.
So, Yeah…
That’s pretty much my journey with this approach. It’s about patience, really. Understanding that not everything needs to explode immediately. Building a library of useful stuff that lasts. It’s definitely a different mindset from chasing quick trends, but for me, it’s felt more rewarding in the long run. It’s a grind, but a steadier one.
