Okay, so the other day I got curious about something kinda random: how much are those hats you see all over TikTok? You know the ones, people are dancing in them, styling them, sometimes they look really cool, sometimes just like a basic cap.
So, I decided to figure it out. My first step, naturally, was just opening up TikTok itself. I started searching for things like “cool hat”, “TikTok hat style”, “viral hat”, stuff like that. Lots of videos popped up, showing off all kinds of hats – baseball caps, beanies, bucket hats, you name it.
But here’s the thing I noticed right away: almost none of the videos actually mentioned a price. People were just wearing them, maybe tagging a brand sometimes, but rarely saying “this cost X dollars”. Frustrating!
Digging Deeper
Alright, plan B. I started paying closer attention to the video descriptions and the comment sections. Occasionally, someone in the comments would ask “Where did you get that hat?” or “How much was it?”. Sometimes the original poster would reply, sometimes not. When they did reply, it often wasn’t a direct price, but maybe they’d tag the brand or a shop.
I saw a lot pointing towards TikTok Shop links within the app itself. So, I started clicking on those when I saw them attached to a hat video. That was a bit more direct.
- I found some basic baseball caps there, pretty cheap, maybe like $10 to $20.
- Then there were trendier bucket hats or ones with specific logos or embroidery, those seemed to be more in the $20 to $40 range sometimes.
- Beanies were all over the place, some super cheap like under $10, others more stylish or branded going for $25+.
But here’s the catch: Many hats weren’t even on TikTok Shop. People were just showing off hats they bought elsewhere. For those, I had to do some detective work.
If a brand was mentioned, I’d pop open a web browser and search for that brand’s website or look for it on bigger online stores. This took way more time. Prices there varied wildly too. Some were clearly fast-fashion type hats, again in that $15-$30 range. Others were from more established streetwear or fashion brands, and those could easily be $50, $70, or even over $100.
I also saw a lot of custom or small business hats. People making unique designs. For those, you often had to go to their profile, find their separate shop link (if they had one), and check the price there. These also had a big range, depending on complexity and the seller.
So, What’s the Answer?
Basically, after spending a good chunk of time scrolling and searching, I realized there’s no single answer to “how much is a hat on TikTok?”. It completely depends.
You’ve got:
- Super cheap, basic stuff, maybe $5-$15.
- Mid-range trendy hats from TikTok Shop or fast fashion sites, maybe $15-$40.
- Branded hats from known labels, easily $40-$100+.
- Custom or small business hats with variable pricing.
Finding the price usually isn’t straightforward from just watching the video. You often have to check the TikTok Shop link if there is one, look for clues in the comments/description, or even go off-platform to search for a specific brand or seller. It’s a bit of a hunt!
