Okay, so check it, been messing around with some advertising concepts lately, and I got totally hooked on this “mccann mad men” idea. You know, like trying to channel that old-school advertising vibe. Here’s how I went about it:
First things first: The Vibe Check
- I started by watching a bunch of “Mad Men” clips. Seriously, hours of Don Draper just brooding and coming up with killer campaigns. It’s all about capturing that specific aesthetic: sharp suits, smoky offices, and the art of the pitch.
- Then, I dove into the historical context. What were people actually buying into back then? What were their aspirations? It wasn’t just about the product; it was about the lifestyle.
Getting My Hands Dirty: The Brief
I decided to invent a product. Nothing fancy, just something I could hang a campaign around. I went with a high-end whiskey. Figured that fit the whole “Mad Men” era perfectly. I then started brainstorming the key elements:
- Target Audience: Affluent, sophisticated, appreciates the finer things in life.
- Brand Personality: Classic, confident, a little bit rebellious.
- Key Message: This isn’t just whiskey; it’s a statement.
Crafting the Campaign: Slogans and Visuals
This is where it got fun. I started scribbling down slogans. Stuff like:
- “Uncork your ambition.”
- “The taste of legacy.”
- “Beyond the boardroom, beyond compare.”
I also looked at vintage ads for inspiration. The art direction was key. Think strong, clean lines, impactful typography, and imagery that told a story. I sketched out some ideas for print ads: a guy in a suit staring intensely into the camera, a bottle of whiskey positioned dramatically in a dimly lit room. You get the picture.
The Digital Twist (Because It’s 2024)
Okay, “Mad Men” didn’t have TikTok, obviously. But I thought about how to translate that vibe to a modern audience. Here’s what I came up with:
- Instagram: Curated feed of lifestyle shots – think classic cars, elegant bars, and behind-the-scenes glimpses of the whiskey-making process.
- Short Video Ads: Think mini-stories. A man closing a deal, then unwinding with a glass of whiskey. Subtle, sophisticated, and aspirational.
The Takeaway
Look, I’m not saying I reinvented advertising or anything. But it was a cool exercise in understanding how advertising has evolved. “Mad Men” reminds you that at its core, it’s about understanding people’s desires and crafting a narrative that resonates. Plus, it’s just plain fun to play around with that mid-century aesthetic.
So, yeah, that’s my “mccann mad men” experiment. Give it a shot yourself. You might be surprised what you come up with!
