Just like any other fight fan, I was lying on the couch watching a UFC pay-per-view last Tuesday night when the commentator suddenly mentioned sponsorship deals. Got me thinking: “Wait, could I actually buy shares of UFC like people do with WWE?” Grabbed my laptop right then to start digging.
The First Jab at Research
Started simple by typing “UFC stock ticker” straight into Google. Kept scrolling through pages but all I saw were articles about WWE’s NYSE listing and weird CFD trading sites popping up instead. Zero official UFC investor pages anywhere. Noticed every recent UFC press release mentioned this company called Endeavor Group Holdings but no UFC standalone stock symbol.
Switching Tactics Mid-Fight
Remembered that Bellator got bought by Showtime, so checked Paramount’s public listings hoping to trace Bellator value there. Turns out Paramount Global’s stock info just shows general entertainment stuff while Bellator is buried deep in merger details without direct shareholder access. So I focused back on UFC’s ownership trail and confirmed Endeavor bought UFC back in 2016.
- Looked up Endeavor’s investor portal on their official site (yep, they’re on NYSE as EDR)
- Scrolled through their annual reports mentioning UFC as an “asset” alongside talent agencies and events
- Tried finding UFC financial breakdowns but only saw consolidated Endeavor revenue numbers
Knockout Reality Check
Realized you can’t buy pure UFC stock at all. When Endeavor went public in April 2021, UFC became part of that package deal with zero spin-off ticker. It’s all bundled together. Meanwhile, WWE trades independently as WWE on NYSE with full investor reports spotlighting their wrestling revenue every quarter. As for Bellator? It’s locked inside a private division – you’d need to buy Paramount stock and cross your fingers it moves the needle.
Lightbulb Moment
Final realization hit when I saw an old interview clip where Dana White literally admitted the 2020 merger made UFC “shares” obsolete. Endeavor owns UFC outright like a prized collectible. So you invest through them or nada. Closed my laptop around midnight with two clear takeaways:
- If UFC interests you financially, buy EDR shares and pretend you partially own those octagon mats
- WWE remains the only major fight org with its own public stock ticket – Bellator and UFC just don’t play that game
