Alright, let me tell you about my little adventure with the Busch Light Pole Award. It all started when I decided I wanted to spice up my weekly fantasy racing league. We’re all big NASCAR fans, and I figured, why not add a little something extra to the mix?

First thing I did was Google around. I wanted to see what other leagues were doing for weekly prizes. Some were giving out gift cards, others were just doing bragging rights. I wanted something a bit more unique and… well, boozy. That’s when the Busch Light Pole Award popped into my head. It’s iconic, right?
So, I pitched the idea to the guys in my league. “Every week,” I said, “the person who picks the driver who qualifies for the pole position gets a case of Busch Light!” There was some grumbling about it being ‘corporate,’ but mostly they were in. Free beer? Who’s gonna say no?
Now came the fun part: actually getting the beer. I started by hitting up my local grocery store. They had Busch Light, of course, but buying a case every week was gonna add up. I considered hitting up a distributor, but for just one case a week, it felt overkill.
Then I remembered my buddy works at a bar. I called him up. “Hey,” I said, “got a favor to ask. You think you could hook me up with a decent deal on Busch Light? I’m running a little fantasy racing thing.”
He laughed. “Busch Light, huh? Classic. Let me see what I can do.” A few days later, he called back. He couldn’t give me a crazy discount, but he could sell it to me at his cost, which was a few bucks cheaper than the store. Deal!

The first week was a blast. Everyone was super into it, even more than usual. The guy who picked the pole sitter was ecstatic, and I drove over to his place that night with a cold case. The look on his face was priceless.
We’ve been doing it for a few months now, and it’s been a huge hit. It adds a fun little layer of excitement to the race weekends. I even made a little trophy – just a cheap plastic thing from a party supply store – and the winner gets to keep it for the week.
Here’s the breakdown of what I learned:
- Keep it simple: The rules are easy to understand. Pick the pole sitter, win the beer.
- Make it social: The weekly delivery of the beer becomes a mini-celebration.
- Don’t break the bank: Find a way to source the beer affordably.
Overall, the Busch Light Pole Award has been a really fun addition to our fantasy league. It’s a silly, low-stakes way to get everyone even more invested in the races. And hey, who doesn’t love free beer?