Okay, so today I’m gonna share my experience with something kinda random but actually pretty cool: trying to connect Brooks Koepka’s name with the Florida Panthers. Don’t ask me why, just went down a rabbit hole, ya know?

First things first: brainstorming. I started by just writing down everything I knew (or thought I knew) about both Koepka and the Panthers. Koepka: golfer, major wins, lives in Florida, right? Panthers: hockey team, Florida, big cats, and… well, that’s about it. Not a ton of overlap at first glance.
Then, I started thinking about ways to connect them. Sponsorships? Possible, but seemed like a long shot. Shared interests? Maybe both are into fitness and performance? Started Googling like crazy: “Brooks Koepka Florida Panthers sponsorship,” “Brooks Koepka Florida Panthers fan,” “Brooks Koepka Florida sports.” Nothing concrete popped up. Just general articles about Koepka’s golf and the Panthers’ games.
Next step: getting creative. I thought, okay, even if there’s no official connection, could I make one? Maybe a fun hypothetical scenario? I imagined Koepka as a celebrity guest at a Panthers game. Picture this: Koepka, decked out in Panthers gear, waving to the crowd. Or maybe he does a ceremonial puck drop before a game. That’d be kinda cool.
I even started thinking about how I could “market” this idea. Like, what if the Panthers did a “Brooks Koepka Night”? They could give away Koepka-themed bobbleheads (but make them wear Panthers jerseys!), or have a golf-themed intermission activity. Totally hypothetical, but it was fun to brainstorm.
The (lack of) results: Honestly, after a solid afternoon of digging, I didn’t find any real, concrete connection between Brooks Koepka and the Florida Panthers. No endorsements, no shared appearances, nada. It was a bit of a dead end in terms of finding existing information.
But here’s the thing: Even though I didn’t “achieve” anything in the traditional sense, the process was still worthwhile. It forced me to think creatively, to research outside my usual comfort zone, and to come up with ideas, even if they were a little out there. Plus, I now have a pretty solid hypothetical marketing plan for a “Brooks Koepka Night” at a Panthers game. You never know when that might come in handy, right?
Learnings? Sometimes the most interesting “projects” are the ones that don’t have a clear goal. It’s all about the exploration and the thinking that goes into it. So yeah, no groundbreaking discoveries here, but a fun, kinda weird, and ultimately rewarding experience. Go Panthers! (And good luck to Koepka on the green!)